Loch Lomond Whiskies, The Official Spirit of The Open, has agreed a high-profile partnership with Colin Montgomerie to promote the brand’s range of award winning single malts across the world.
This is the brand’s first agreement with a player in an ambassadorial role as the brand continues to grow across the globe.
Since turning professional in 1987, Montgomerie has recorded 52 tournament victories across the world and became European #1 in 1993 – a position he held for an unprecedented seven years. Ryder Cup success followed as a player before he led Europe to a famous victory as Captain at Celtic Manor in 2010.
Montgomerie will now work with Loch Lomond Whiskies to promote the full product range worldwide, including two “limited editions” specially created to mark The 147th Open at Carnoustie as well as a “Single Cask” edition that will carry his name. Later in the year, a “Colin Montgomerie” limited edition single malt will also be released.
Montgomerie said: “I’m a long-time fan of Scotch single malts and so am absolutely delighted to work with the team at Loch Lomond Whiskies who have shown great passion and enthusiasm for producing some fabulous whiskies of great quality and character.
“As a proud Scot I know that Scotland is world-renowned for both our whisky and our unrivalled golf courses. I’m passionate about telling the story of both and was really impressed by the quality, authenticity and diversity of flavours of the Loch Lomond single malts.”
Colin Matthews, CEO of Loch Lomond Group, said: “We’re extremely pleased to welcome Monty to our team. As one of Europe’s most successful and passionate players over many years, our partnership will allow us to further develop our presence in golf.
“We look forward to working with Colin as he helps us spread the message of Loch Lomond Whiskies around the world.”